With a diverse background spanning various sectors of the outdoor industry, my overarching objective is to seamlessly interconnect all aspects. Success must be examined from a multifaceted perspective.

My professional journey has encompassed roles in independent and locally owned gear shops, guiding companies, manufacturers, government agencies, online retailers of varying scales, sales representation firms, non-profits, and PR agencies.

My experiences have encompassed an array of responsibilities, including sales representation, customer service, warranty management, dealer services, guiding, logistics management, cold-call sales, inventory oversight, call center supervision, voluntary participation in film festivals, event coordination, brand development, marketing initiatives, social media administration, photography, and influencer engagement.